Approach to the discographic industry and its relationship with the radio industry in Chile (1964-1967)

Abstract

Within the musical industry, record labels and radio stations generate their interdependent relationship through recorded music. In our country, between the years 1964-67, the national phonographic labels were able to have many of their artists invited to the different radio stations by the most famous DJs to promote their albums. However, constant discussions occured when radio stations did not broadcast or silenced several records of local interpreters, arguing that many companies recorded music not worth being edited. The radio stations defended themselves arguing that it was not worth the effort of owning a small record label, or invest in promotion, or achieve hit records, when their artists could not demonstrate their talent on live shows. In other words, radios demanded integral quality to national artists: radio hits and alive performances.