The traps of identity under the design of logos

Abstract

The intercultural dialogue becomes a legal monolog in public space, in times of identity politics, crosses the plot of territorial dispute over the meaning of the location in Salinas Grandes, Jujuy, Argentina. There, the indigenous communities resist the taking place in their territories of exploration and exploitation of lithium, a strategic mineral for the production of electronic batteries, the Achilles heel on which relies contemporary technology. In this disputation, the analytical genealogy interweaves broader historical processes and poses the traps of identity as encapsulation processes of radical alterity and difference equalization. Under the design of modern logos, these traps subsume differentiated interpretations about the location, limiting them to its enunciation from positive language with the consequent loss of radicalism. This opens the need for a critical and oppositional political project to overcome these traps.